Fresh Is Best


We seek out the freshest produce at local fishery ports and farms across Malaysia, and we stand by our rigorous quality regime and absolute commitment to support our local farmers and fishermen.
Pasar Segar The Fresh Market
Pasar Segar The Fresh Market

Our Vision

For Community, For Nation.
To be a key change leader in empowering micro farmers and businesses with the expertise, knowledge, technology and opportunity to grow and sell local produce to the community.

For The Consumer Market.
To be the leading fresh and frozen food retailer (online and offline) in Malaysia, by developing and adopting new technologies, raising industry standards and broadening our expertise, with the aim to change the way we buy, eat and live.
Pasar Segar The Fresh Market

Our Mission

To partner with micro-farmers and provide them with the access to industry knowledge, technology and expertise to produce, manage and sell agriculture produce for the local markets.

To reduce the use of non-recyclable plastics and encourage the use of environmentally friendly packaging in our businesses.

To keep expanding our knowledge and expertise, through active learning and sharing with industry experts worldwide.

To work closely with industry agencies in Malaysia and International partners, to tap on potential markets and specialised industry programs.

To collaborate with NGO's and local product owners to empower them to leverage on the social economy model.

OUR CORE VALUES

As we carry out our business, we strive to build on our foundations and empower those around us to grow together.

Food Safety

Advocating food safety by adhering to the industry best practices.

Business Conduct

Conducting all of our business with Integrity and Humility.

Keep Learning

Committed to learning and innovating in our business.

Responsibilities

Responsibility to our family, company and industry.

OUR CORE PRACTISES

Technology
To combine technology and industry know-how so that we can better our service and products.
Customer First
To maintain the highest level of service with our customers by constantly applying industry best practices.
Pasar Segar The Fresh Market
Collaboration
To converge industry stakeholders for the purpose of knowledge sharing & collaboration.
Learning & Innovation
To better ourselves individually so that we continue to innovate and evole.
Technology
To combine technology and industry know-how so that we can better our service and products.
Customer First
To maintain the highest level of service with our customers by constantly applying industry best practices.
Collaboration
To converge industry stakeholders for the purpose of knowledge sharing & collaboration.
Learning & Innovation
To better ourselves individually so that we continue to innovate and evole.

Our Story

The Beginning
The team at Pasar Segar, believes that fresh ingredients and quality food leads to a safe and nutritious meal.

Hence we seek the freshest produce at local fishery ports and farms across Malaysia and the world, and we stand by our rigorous quality regime and our absolute commitment to support our local farmers, without the extra middleman for handling.

We’re more than just about proving fresh food. We aim to be a catalyst for change in the way we farm, produce and consume. After all, what we eat is what we are.

With over 24 years of experience in the FMCG industry, Pasar Segar aims to establish itself as an independent purveyor and retailer of fresh, frozen and certified organic produce.
Our Partner Farms & Fisheries
We partner with local farmers, fisheries and businesses to bring the best of local products under one platform.

With our partners, we aim to develop a relationship aimed at growing local production and increasing the revenue for them directly.

Our partners understand that every step we take together, is a step towards a more sustainable method of farming and bettering their lives.

We are proud to work with our partner farms and fisheries who are always looking to get the opportunity to better themselves.
Perfection for Freshness
We know how busy families get these days, especially with the CoVid pandemic.

That’s why our products are caught and farmed in the early morning, go through a sterile process to be be washed, cleaned, cut and hygienically vacuumed packed, to contain its freshness, 

And we deliver your orders the very same day.

Now that’s our Fresh Guarantee!

I hope that what we bring to you, makes perfect sense for you and your loved ones and that you would enjoy the ease that comes with buying from Pasar Segar.

OUR FRESH GUARANTEE

Our safety & freshness committment.

Local Farms & Fisheries

We partner with local fishery ports and farms across Malaysia.

Cleaned, Cut & Packed

All of our products are washed, cleaned, cut and hygienically packed, to contain the freshness.

Pasar Segar The Fresh Market

Daily Caught & Harvested

Our products are harvested in the early morning and brought to you the same day.

Food Safety Traceability

We track where we buy our products from. And that means you always know that it comes from a safe source.

Our Process

Supply Chain Management

Our business guarantees that only the freshest and finest products arrive at your kitchen. Regular import audits are conducted to ensure that best agricultural industry practices are adhered and there are no compromises in the quality of farming.

Product Inspection & Traceability

Our produce is routinely inspected to identity and discard poor quality produce. All items are fully traceable in the event of complaints.

Accountability of Product & Service

Our entire team is fully accountable and follows a comprehensive regime to ensure consistency on all levels..From sourcing to pricessing the produce, we carry out stringent sanitisation and hygiene processes.

Cold Chain Logistics

We partner with a leading cold chain logistics company, GoFresh! Logistics to transport all of our produce.

Why Shop at Pasar Segar?

Fresh From The Sea Guarantee

Hand Picked Harvest, Everyday

Widest Delivery Coverage K.L, Selangor, Nilai

Fastest Next Day Delivery in KL, Selangor

Safe Source And Sanitized Packing

Save More Dollars When You Buy More

MEET THE TEAM

The people behind the freshness.

Pasar Segar Scott Misso

SCOTT ABDULLAH MISSO

CEO & Founder

An seasoned entrepreneur who have been in the F&B, Retail, E-Commerce, Tourism and Logistics industries spanning over 24 years.

Pasar Segar Mastura Ahmad

MASTURA AHMAD

Co-Founder & C.C.O

A veteran of the sales industry with over 15 years of selling with the knack of knowing when the eskimos need more ice.

Pasar Segar The Fresh Market

TARIQ FAKRI

Operations Manager

An operational & mapping expert with a collective experience in the e-commerce and logistics sectors. He ensures that your delivery is on time.