Fresh Is Best
We seek out the freshest produce at local fishery ports and farms across Malaysia, and we stand by our rigorous quality regime and absolute commitment to support our local farmers and fishermen.
Our Vision
To be a key change leader in empowering micro farmers and businesses with the expertise, knowledge, technology and opportunity to grow and sell local produce to the community.
For The Consumer Market.
To be the leading fresh and frozen food retailer (online and offline) in Malaysia, by developing and adopting new technologies, raising industry standards and broadening our expertise, with the aim to change the way we buy, eat and live.
Our Mission
To reduce the use of non-recyclable plastics and encourage the use of environmentally friendly packaging in our businesses.
To keep expanding our knowledge and expertise, through active learning and sharing with industry experts worldwide.
To work closely with industry agencies in Malaysia and International partners, to tap on potential markets and specialised industry programs.
To collaborate with NGO's and local product owners to empower them to leverage on the social economy model.
OUR CORE VALUES
As we carry out our business, we strive to build on our foundations and empower those around us to grow together.
Food Safety
Advocating food safety by adhering to the industry best practices.
Business Conduct
Conducting all of our business with Integrity and Humility.
Keep Learning
Committed to learning and innovating in our business.
Responsibilities
Responsibility to our family, company and industry.
OUR CORE PRACTISES
Technology
Customer First
Collaboration
Learning & Innovation
Technology
Customer First
Collaboration
Learning & Innovation
Our Story
Hence we seek the freshest produce at local fishery ports and farms across Malaysia and the world, and we stand by our rigorous quality regime and our absolute commitment to support our local farmers, without the extra middleman for handling.
We’re more than just about proving fresh food. We aim to be a catalyst for change in the way we farm, produce and consume. After all, what we eat is what we are.
With over 24 years of experience in the FMCG industry, Pasar Segar aims to establish itself as an independent purveyor and retailer of fresh, frozen and certified organic produce.
With our partners, we aim to develop a relationship aimed at growing local production and increasing the revenue for them directly.
Our partners understand that every step we take together, is a step towards a more sustainable method of farming and bettering their lives.
We are proud to work with our partner farms and fisheries who are always looking to get the opportunity to better themselves.
That’s why our products are caught and farmed in the early morning, go through a sterile process to be be washed, cleaned, cut and hygienically vacuumed packed, to contain its freshness,
And we deliver your orders the very same day.
Now that’s our Fresh Guarantee!
I hope that what we bring to you, makes perfect sense for you and your loved ones and that you would enjoy the ease that comes with buying from Pasar Segar.
OUR FRESH GUARANTEE
Our safety & freshness committment.
Local Farms & Fisheries
We partner with local fishery ports and farms across Malaysia.
Cleaned, Cut & Packed
All of our products are washed, cleaned, cut and hygienically packed, to contain the freshness.
Daily Caught & Harvested
Our products are harvested in the early morning and brought to you the same day.
Food Safety Traceability
We track where we buy our products from. And that means you always know that it comes from a safe source.
Our Process
Supply Chain Management
Our business guarantees that only the freshest and finest products arrive at your kitchen. Regular import audits are conducted to ensure that best agricultural industry practices are adhered and there are no compromises in the quality of farming.
Product Inspection & Traceability
Our produce is routinely inspected to identity and discard poor quality produce. All items are fully traceable in the event of complaints.
Accountability of Product & Service
Our entire team is fully accountable and follows a comprehensive regime to ensure consistency on all levels..From sourcing to pricessing the produce, we carry out stringent sanitisation and hygiene processes.
Cold Chain Logistics
We partner with a leading cold chain logistics company, GoFresh! Logistics to transport all of our produce.
Why Shop at Pasar Segar?
Fresh From The Sea Guarantee
Hand Picked Harvest, Everyday
Widest Delivery Coverage K.L, Selangor, Nilai
Fastest Next Day Delivery in KL, Selangor
Safe Source And Sanitized Packing
Save More Dollars When You Buy More
MEET THE TEAM
The people behind the freshness.
SCOTT ABDULLAH MISSO
CEO & Founder
An seasoned entrepreneur who have been in the F&B, Retail, E-Commerce, Tourism and Logistics industries spanning over 24 years.
MASTURA AHMAD
Co-Founder & C.C.O
A veteran of the sales industry with over 15 years of selling with the knack of knowing when the eskimos need more ice.
TARIQ FAKRI
Operations Manager
An operational & mapping expert with a collective experience in the e-commerce and logistics sectors. He ensures that your delivery is on time.